Caixin
Mar 11, 2024 09:39 PM
BUSINESS

Li Auto Takes Legal Action After Doctored Photos Mock Its Debut EV

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Li Auto’s Mega on display at a shopping mall in Yantai, Shandong province on Saturday. Photo: VCG
Li Auto’s Mega on display at a shopping mall in Yantai, Shandong province on Saturday. Photo: VCG

Li Auto Inc. (理想汽车) said it is taking legal action against those responsible for digitally altering photos of the automaker’s first-ever pure electric vehicle (EV) to imply that it looked like a hearse.

The doctored photos, which went viral over the past week, showed the Mega sporting the Chinese character traditionally used to show respect for the deceased, along with an additional label in Chinese that translates as “New-energy funeral vehicle.”

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